Avant Collective is a boutique PR & marketing agency working with clients in luxury fashion and lifestyle. We take a bespoke, hands-on approach with each client considering their overall objectives, budget and resources, which makes each engagement unique. Our partners have over 20 collective years of experience across advertising, marketing and PR for fashion and lifestyle brands both agency-side and in-house.

Teresa Cheng, Partner

Teresa has a background in marketing and advertising with a focus on lifestyle and hospitality brands.  Past roles include Marketing Director for Soho & Tribeca Grand Hotels, VP Marketing for GF Hotels and Senior Account Executive DDB Worldwide. Her specialties are Lifestyle/Hospitality, Paid Media (Advertising, PPC, Adwords), Digital Content Strategy and Search Engine Optimization.

Deanne Yee, Partner

Deanne pursued her passion for fashion and media while working as a fashion writer for print/online publications and fashion blogger, eventually transitioning into a career in marketing, with a focus on digital strategy.  Past roles include Senior Account Manager at a boutique PR agency in New York and consultant working with esteemed fashion and beauty brands such as Oscar de la Renta, Norma Kamali, Rachel Comey, Assouline, 3×1 and more.  Deanne’s specialties include Fashion/Accessories, PR (Print & Online), Social Media, Content Strategy and Events.